Why do you blog?
Really think about that question. What is the driving force that keeps you moving? What is it you want to accomplish by maintaining a blog? Are you doing it to pay the bills? Save up for vacation? Do you blog because you love photography or writing? Because you are excited to share you next amazing recipe? How about your readers? Do you blog because you want to connect with other people with similar interests or who are in a similar situation to you?
What’s Your Why
Everyone blogs for a different reason, and that is one of the things I find fascinating about the blogging community. I love that when I read fellow bloggers I might be helping someone put dinner on the table or even meeting my next new blogging buddy. These reasons are what drives us to do our best in certain areas and drives our blogging style.
Have you ever sat down and really identified your blogging why? The reason you do what you do? For me this is part of my business plan. When I know what drives me, I can place more focus in that area to keep me motivated to give my all.
There are two main types of whys. Pretty much ever reason can fall into either area. Neither is better than the other, and for many people the why changes over time.
The material whys are physical motivators. This could be anything from paying the bills to saving for a vacation. Often it’s monetary, but it doesn’t have to be, especially in the blogging world. It could be that people like the perks they are earning, such as payment in the form of product or travel. Many people have a material why because it fits in with their lifestyle. Everyone needs money to live and for many this puts food on the table and makes it easier for one parent to stay home.
The emotional why is non-material. This why is driven by the emotions. Often it’s the desire to connect with other people, or a passion for sharing whatever topic is the focus of the blog. People who have an emotional why may make money on their blog, but that’s not the driving force. The driving force is the way the blog makes them feel either through educating others or connecting with others.
I’m not going to be the person to say that you can’t have more than one why, or driving force to you blogging. For example, I started my blog because I love sharing positive life moments with my readers, but I also need my blog so I can stay home with the kids and make up the extra income we need in our household. A big why for me right now, which is pushing me to do even more than I normally do is that I’m ready to ditch the carpet in this house and go to hard wood floors. However, even though I’m really excited about getting new floors, oddly it’s not a why for my blog, but it is a why for saving money. So, instead of buying that next coffee I’ll remember I’m saving toward a new floor.
With that said, whys can be complex, but when you can identify your main whys for your blogging, it can often help motivate you to do even more.
Revisiting your why
Once you’ve identified your why, your work with the why isn’t done. Don’t forget to revisit your why. Make sure you reevaluate to see if anything has changed in your drive, your focus or even in your life. Like I mentioned, it’s not uncommon for your why to change. Your personality and you life situation will be a big determining factor in how frequently you’ll revisit your why.
Some tips I have for this to determine when you need to take another look at your why:
- Life or situational changes such as relationships, finances, or stress
- You notice a lack of motivation to do things on your blog you once love.
- Ideas for posts don’t come to you easily anymore.
- You think you might need to take a look at it for any reason.
Don’t just look at your why when you think you might need to revisit it. Remind yourself of your why. Make note of it, put it on a poster, put it on a sticky note, create an affirmation about it, whatever works for you. Remind yourself of your why frequently to keep you motivated to work on your blog.
What is your why? Share your why with everyone and come back to comment again if it changes!