When I was a kid a new box of cereal was something to get excited about. It didn’t matter what kind of cereal it was, well, ok maybe it did, but really the head spinning craze we had as kids resulted from that prize in the box. You know what I’m talking about. Being the first kid to rummage through the grocery bags, locate the cereal and dig in to find the toy. Once you had the toy in hand you’d hold it high above your head in triumph for all the other kids to see that you won this round. If they were lucky, they’d win the title next time.